La dinámica de la polarización política en Argentina y Brasil
Análisis comparativo del discurso político en Facebook durante las elecciones nacionales (2018-2023)
DOI:
https://doi.org/10.7764/cdi.62.92854Palabras clave:
Política, Polarización, Elecciones, Argentina, Brasil, PlataformasResumen
Este estudio examina la dinámica discursiva en Facebook durante las elecciones presidenciales en Argentina (2019, 2023) y Brasil (2018, 2022). A través del Análisis de Redes Sociales (ARS) de 1.581.910 publicaciones, investigamos cómo interactúan actores políticos, medios y ciudadanos en torno a temas políticos, económicos, de género y religiosos en contextos de alta polarización. Los resultados revelan que, si bien los discursos políticos y económicos estructuran las redes, los temas de género y religión actúan como factores de cohesión o expansión, generando los picos de engagement más significativos. Además, el estudio identifica un campo gravitacional político donde actores nucleares atraen atención masiva y actores satélites adaptan mensajes a microaudiencias, amplificando la polarización.
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