Design based on Emotions: Evaluation of a Method and Two Tools to Achieve it

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Juan Carlos Ortiz Nicolás


This article reports the results of the evaluation process of a method that aims to support students designing in order to evoke predetermined emotions. The method relies on two tools that deliver detailed knowledge of particular emotions. These tools are structured from the appraisal theory of emotions, which states that these are elicited by the appraisal of events and situations. To fulfill the aim of this study, 54 Design students implemented the method and its tools. This method was evaluated through a mixed research approach, that is, through qualitative and quantitative data. The results show that the method and tools are useful for students to complete a design task that aims to elicit predetermined emotions. Participants reported that the process and tools used had a positive impact on the way they generate ideas, on the way they design (based on scientific knowledge) and on their own understanding of the emotional dimension that underlies the person-object interaction.

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How to Cite
Ortiz Nicolás, J. C. (2019). Design based on Emotions: Evaluation of a Method and Two Tools to Achieve it. Diseña, (15), 162–191.
Original articles
Author Biography

Juan Carlos Ortiz Nicolás, Universidad Nacional Autónoma de México

Bachelor of Industrial Design, Universidad Nacional Autónoma de México. MSc in Design for Interaction, Technische Universiteit Delft. PhD, Imperial College London. Associate Professor in the Postgraduate Program in Industrial Design of the Faculty of Architecture at UNAM and chair of that program. He is a member of the Sistema Nacional de Investigadores de México (CONACYT). He researches in the fields of User Experience and Design for Social Innovation. Some of his publications include 'Pleasant Experiences and Sustainable Design' (in Routledge Handbook of Sustainable Product Design, Routledge, 2017)  and 'Understanding the Context of Design for Social Innovations: A Methodological Case Study' (with T. Harrison, in Handbook of Research on Ergonomics and Product Design, IGI Global, 2018). He is the compiler of Afectividad y diseño (FA-UNAM, 2017) and Innovación social y diseño (with D. Alatorre, FA-UNAM, in Press).