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Ponle Pausa video capsules are brimming with visual and sound information. In seven minutes’ time, these pieces, designed to go viral, deal each one with a particular aspect of the experience of listening to classical music (the one composed from the 9th Century AD to the present day). Using a frenetic narration that allows going from the transcendent to the laughter in a matter of seconds, it points at some specific aspects to notice, trying to persuade the new audiences that to be exposed to this art form is far from being serious or pompous, but above all, delightful. Instead of teaching a list of technicalities that make the public shun it, Ponle Pausa tries to show that music participates in elements of a more daily experience: silence, expectation, humor; and that, although seldom telling stories in an argumentative way, it does use mechanisms that are common to the narrative, and just like it, requires some interpretative cooperation on the part of the listener.
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